Behind the scenes: Desert Financial on Viewpoint with Dennis Quaid

What is Viewpoint with Dennis Quaid? 

Viewpoint with Dennis Quaid specializes in short-form public television stories. Each episode highlights specific industries and topics from around the world, featuring industry professionals and groundbreaking organizations. By partnering with them, we can share our history and transformative journey with a broader audience. 

A peek into our new segment 

In today's fast-paced world, having a financial institution that doesn’t help you reach your financial goals and doesn’t care about the community just doesn't cut it anymore. We’re thrilled to announce our new segment collaboration with Viewpoint with Dennis Quaid to share an inspiring story about our efforts to transform the Arizona community and improve financial well-being for all. 

Serving our community 

Credit unions can do so much more than just handle your money. Carlissa Wright, VP/ED of Corporate Social Responsibility and the Desert Financial Foundation, was interviewed about our commitment to giving back to the community and making a real difference. 

A passion for education and expanding horizons  

Our roots are deeply embedded in education. You’ll travel back to the start with our CEO, Jeff Meshey, who shares our inspiring origin story, when 15 teachers in Arizona pooled their money together to create what is now Desert Financial Credit Union.  

Meshey also discusses our decision to welcome all Arizonans as members, not just those in education, highlighting our commitment to inclusivity. 

Why innovation matters  

At Desert Financial, we believe in truly serving our communities. Our strategies and real-life success stories are why we do what we do. Cathy Graham, Executive Vice President, shares why it’s so crucial for financial institutions to move beyond old-school methods and ideas, and embrace new ideas and strategies to help our members, community and team with financial well-being. 

Future plans 

Looking ahead, Jeff, Cathy and Carlissa touched base on our exciting new financial well-being plans that we are piloting internally on our team first, and the broader community in the near future. 

How to watch the segment 

You can catch our segment on Viewpoint with Dennis Quaid on Public Television on January 13, airing at unspecified times in between scheduled programming, to see how we're transforming our community and leading the way in financial well-being. If you can’t tune in to see the segment on Public Television, we’ve provided it below: